A digital home for a physical town
Find the places and the events, connect with the people, and if it is yours to run, the tools to run it. Free to walk. Nine dollars to open your door.
Walking is free — that's the reach. Being found is what a business pays for.
Choose your world
Gold standard · the clean dark default
Saved on this device — become a citizen and your world follows you everywhere.
Anyone can walk the whole city with no account — no signup wall, no catch. For a business, that isn't a freebie you receive; it's the reason your storefront gets seen. Every neighbor browsing the map is distribution you didn't have to buy. Reach first — then the tools to turn it into work.
Most of the internet is built to take — your attention out, your money out, your town flattened into ad inventory. LocalLane runs the other way. Here, money and attention circulate between neighbors: the baker and the painter, the contractor and the family three streets over. That's the whole idea. Everything below is just how you play it.
A living directory of the real places around you, starting in Eugene, Oregon — a business directory, a local events board, and public storefronts, wrapped as something simpler: your town, made worth exploring. Anyone can browse, no account. You can use it as a plain, fast directory and ignore everything else on this page. Or you can run your business on it.
Walk into real local places. The directory is your map — every shop, contractor, and event a tile on the board.
Discover the local businesses around you — and put your time and money where you actually live.
See what's happening across town — public events from local places and the community, on the same living map.
Everything LocalLane does lives behind one of three doors — find your town, run your business, connect with your people. Each card says whether it's live today, coming, or still in the workshop, and whether it's free to walk, included in a membership, or a paid add-on. Nothing here claims to exist before it does — the business side is rich today; the neighbor side is mostly on the way, named honestly.
Walk the living map, discover what’s on, and read real reviews — the whole city open to anyone, no signup.
A public page people and AI search can find — plus the tools to run the work behind it. Pick a place on the map and add what you need.
A beautiful public page every business owns and that works as its real website — identity, hours, place, photos, the works.
Your page is legible to search engines and AI assistants (GEO) — so a neighbor who asks their assistant to find a local painter finds you.
Verified and real — trust you can’t fake, with no gameable star average to chase.
Host your classes, markets, and dinners — what’s happening across town, on the same living map.
Sell online — money direct to the business through its own Stripe, no cut taken.
A real back-office — estimates, change orders, and e-signed documents. Built hand-in-hand with a working contractor.
The neighbor side of the city: ways to meet, gather, and belong. Mostly on the way — named honestly, shipped as we build.
Meet, volunteer, and gather with the neighbors nearby — the ways a town comes together. Named, and on the way.
A living dashboard for the people who keep the city running — in the workshop now.
Real pre-1965 silver coins as a fun, tangible way neighbors connect — LocalLane would point at it, never issue, hold, or take a cut. In the workshop.
A membership across the networks that make up the city — a real plan for later, not a thing you can join yet.
Plain and small. Walking is free; a business picks a place on the map and adds what it needs.
A place
$9 / month
A public page that works as your real website — found on the map, by Google, and by AI search, with real reviews.
A place that sells
$18 / month
Everything in a place, plus your choice of a Store or Events — whichever fits how you work.
The whole place
$27 / month
Everything in a place, with both the Store and Events.
The Desk — $18 / month
Estimates, change orders, signed documents. Stands alone or adds to any tier — built hand-in-hand with a working contractor.
Annual: Pay a year up front at the same monthly price, and we build you a custom site instead of a template. No discount, on purpose — $108 /$216 / $324 a year. Custom sites start at $1,200, quoted as one number after a conversation.
Don't take our word for it — the proof is that it's real and already built. Three minutes walking the live directory tells you more than any testimonial. Eugene, Oregon is the first community on the board; early citizens shape the world the rest of town walks into.
Get your business on the map. We're onboarding businesses directly right now while we build the self-serve door — so you get a real person, not a form that goes nowhere.
LocalLane is onboarding businesses directly right now.
We're setting each new business up by hand while we build the self-serve door. Tell us who you are and what you run, and we'll get you a place on the map. Already have an invite? That's the fast way in.
The short version, straight. More as we ship more.
Built with the community
LocalLane is built with the people who use it — early citizens shape what this becomes. If you have an idea, a frustration, or you want to help build, tell us. A real person reads every note.
Walking is free. Being found is worth paying for.